On this week’s edition of product review, a weekly analysis where Nairametrics features products contending for leadership and prominence in Nigeria’s consumer market, we are looking at the various malt drink brands and how they are competing for profitability and visibility in the market space. Now, it has since become a major beverage drink consumed by more people watching their nutritional content. Historically, it was used as food for children and ailing patients and is often referred to as “children’s beer”. However, corn and caramel colouring may also be added. Malt drink is a lightly carbonated beverage, brewed from barley, hops, and water, much like beer. While in Nigeria, malt drinks are used as substitutes for alcohol, regularly found amongst the drinks provided at social gatherings. In Venezuela, malt is a popular children’s beverage, regularly found in school lunch boxes as a healthy energy source. According to Canadean, an online research portal, Nigeria is the third largest malt market, ranking behind Venezuela and Colombia. In Nigeria, malt drinks account for a segment of the total carbonate volumes consumed in the country.
Click here to relive the memorable moments of Miriam and Gideon Amstel Reporter’s journey.The love for malt drinks among non-alcoholic drinkers is growing daily. The third day – the award night – was the highlight of the entire event as the duo got to meet with and interact with some of the biggest minds, Ramsey Noah, Funke Akindele, Victor Iyke, Toyin Lawani, Kunle Afolayan in the creative industry.Īmstel Malta has consistently demonstrated its unwavering support for upcoming talents and creatives in the industry, giving them platforms to rise and setting a standard to be emulated in the creative industry. The duo mingled with attendees at the culture-oriented opening night, moving on to the next day’s digital content day and the Gala night gracefully. These two promising media personalities confidently made their mark, leaving a lasting impression on the minds of everyone they encountered. With exclusive backstage access to award winners, industry experts, and creative minds, both winners effortlessly became an integral part of the dazzling and glamorous affair. They earned their spot on one of Africa’s biggest award show nights – the Africa Magic Viewers’ Choice Awards. This year, expectations were even higher as outstanding entries rushed in nationwide.įrom a pool of exceptional entries submitted by leading content creators across the nation, Miriam Cole and Gideon Oko emerged as winners. Last year, Deborah Oguike and Ekene Nna-Udosen had set the bar high, proving themselves well-equipped with the charisma, charm, and poise to take over the red-carpet interview sessions. The show organisers succeeded in delivering a spectacular event this year, as Amstel Malta used the opportunity to spotlight young and talented African creatives and give them a career launchpad.Īmstel Malta had earlier opened the platform for upcoming media talents to send engaging 1-min videos, guaranteeing them a place as Amstel Reporters at the AMVCAs. The 9th instalment of the Africa Magic Viewers’ Choice Awards 2023 (AMVCA), in proud partnership with Amstel Malta, has successfully garnered immense excitement and eager anticipation among its worldwide audience.
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